ChatGPT Eats into TikTok's Lead - the Highest Earning Apps in July

Ariel Ariel
Aug. 15

This is a single insight from This Week in Apps - A Challenging Summer. Check out the full article for more insights.


July is in the rear view mirror, and as the hot summer continues, it's time to rank the highest earning apps in the world.

The list looks fairly similar to June's, but there's one big change.

Starting at the top, TikTok is still the highest-earning app in the world. Although its future in the US remains unknown, the app continues to print money, as the kids say.

According to Appfigures Intelligence, TikTok generated $358M of after-fees revenue for ByteDance. That's a hefty chunk of change, but TikTok's lowest earnings since April.

That's big news!

ChatGPT, which seems to be on an unstoppable run, ended July with $196M in after-fee revenue from the App Store and Google Play, according to our estimates.

That's $11M higher than June's total. Can you guess how many apps make more than that per month? It's less than you think. (Answer at the end of the article)

ChatGPT's meteoric rise will undoubtedly cement it in this position, but catching up to TikTok fully will take a while.

Our estimates show that YouTube, dethroned by ChatGPT with no looking back, ended July with $140M of after-fee revenue - a modest 2% higher than June's haul, but more is always better.

Tinder came in 4th, just like June, but took a hit in revenue in July, likely "thanks" to the proliferation of more niche dating apps and the solid run competitor Hinge is on.

Disney+ rounded out the top five highest-earners with $112M of after-fee revenue. The same as June.

This summer has been very challenging for some and a delight to others. Can you guess what's causing the difference?

Appfigures Intelligence shows that together, the top 10 highest-earners added $1.3B to their bottom lines in July - and that's all after Apple and Google have been paid. That's a bit less than June.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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