Don't Throw Away Good Views - Live Product Page Teardown
In this live stream, Ariel conducts a detailed teardown of multiple app product pages, offering actionable advice on improving conversion rates through better ASO practices, keyword optimization, and screenshot design. The session also includes a Q&A segment addressing common developer concerns and strategies for both the App Store and Google Play.
Hello everyone. Welcome to a brand new live stream. This is the second stream in a pair where I am looking through product pages and analyzing them to show you what you can do to squeeze more downloads out of all of the page views you have.
In the last live stream, I went through everything that’s on a page, meaning everything that your potential users see: the app’s name, the subtitle, all the screenshots, and really everything else that converts a view into a download. However, people then asked me, "Why does it matter?" So, I thought to myself, "Well, I know why this matters." Today, I’m going to show you.
I made a quick two-slide deck and put some numbers on it to give you an idea of what we’re aiming for and what this process of optimizing your product page looks like. This applies to both Apple and Google; it doesn’t matter which one we look at.
Understanding the App Store Funnel
To get started, I wanted to show you the funnel. The funnel is what happens on the app store, and it follows three major steps: impression, view, and download. You want the download; the rest is less important, but that’s the key focus today.
An impression is when someone sees your app anywhere, usually among competitors, in search results, or when featured in a category list. This is important because those are the bigger numbers; people are not necessarily looking for your app specifically. From that, we want to get them to our app, which is the conversion to a view. Once they see a view, it means they’re looking at your product page—no one else, no competitors, no alternatives. The final step is the download.
We have two conversion rates here: one from impressions to views and the other from views to downloads. The conversion from impressions to views is about icons, names, and subtitles—showing someone that your app does exactly what they want. The conversion from views to downloads is all about your product page because they have the intent; they believe your app can do it. The question is, will it?
Real App Examples
I collected some numbers for real apps. For example, App One started with 30,000 unique impressions on the app store, resulted in 2,700 page views, and then went down to 1,200 downloads. This is actually a great conversion rate of 45%, which means a little less than half of the people who came to the page downloaded it. You might think, "Shouldn’t 100% download it?" Unfortunately, that’s not the case.
Now, if we look at App Two, it had 11,000 impressions, but only 659 people saw it, leading to only 87 downloads. This indicates something is probably wrong with the icon or the name, or maybe there’s just a misalignment between the app’s subject and the keywords.
Analyzing Specific Apps
Let’s jump into the first app on the list: Strength Pals Workout Tracker. The icon doesn’t really feel like the rest of the screenshots, which is crucial. There has to be continuity between what we see when we initially look at the app and what we see on the product page.
The name "Strength Pals" is not the right way to go about it. The algorithm prioritizes the left side of the name, so we’re telling it that "Strength Pals" is the most important thing this app does, but it isn’t. I would flip them to compete for "Workout Tracker."
Looking at the keyword inspector, "Workout Tracker" has a popularity of 47 and a competitiveness of 83. While I don’t know how many ratings this app has in the last 30 days, it’s a total of seven in the US, so it’s not very competitive. Aim for what you can compete in.
I would also simplify the screenshots. There’s a lot going on, and while working out is high intensity, the more you throw at people, the less they consume. If you have any social proof—like "approved by trainers" or "used by thousands"—that can show that this app is popular, it would help increase your conversion.
Next App: Farba
Moving on to the next app, Farba: AI Photo and Image Creator. This app has a video in the first slide, which can be effective if executed well. A well-produced video can attract attention, but if it’s not professional, it can have the opposite effect.
The name should be at the end, and there’s a lot going on with the keywords. The algorithm can’t give weight to all the keywords if they’re too similar. Focus on one or two keywords that align with your audience. For example, "AI Photo Creator" has a popularity of 18, which is lower than expected, but it’s still an opportunity.
App Review: Scorekeeper Sky
Let’s look at Scorekeeper Sky. There’s some demand for scorekeeping apps, but the first screenshot is great. I would suggest showing why someone should drop the notes app for this one. Highlight what’s missing in the notes app that this app provides.
Audience Q&A
Now, let’s take a moment for some audience questions.
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Do you review apps for the Play Store? Yes, I do! I wish more were submitted. If you submit a Google Play app, it has a chance to get picked just like any other app.
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Is it better to have a keyword in the app name of a secondary language or in the subtitle of the primary language? Always aim for putting a keyword in the name. Each localization is its own island, so make sure it’s done properly.
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Apple deleted my app ratings. Any thoughts? This often happens due to rating scams. Apple catches fake ratings and deletes them, which can affect your app’s ratings.
Final Thoughts
As we wrap up, remember that focus is key. Avoid filling space with unnecessary keywords. Each keyword should be relevant and help the algorithm understand your app better.
Thank you for sticking around for this live stream. If you want to use the promo code I mentioned earlier, it will expire tomorrow. Make sure to subscribe to the channel and give this video a like so more people can benefit from this information. I’ll see you in the next one!
✨ This transcript was generated and enhanced by AI and may differ from the original video.
